Web forms
Name your forms, scope them to a domain, and keep fields out of a lead.
With nothing configured, the script captures every form on your site that has contact fields. You do not need to add a form here for it to be tracked. Add one when you want to name it, limit it to one of your domains, or keep specific fields out of the lead.
Open Tracking, then Web Forms and click Add Web Form. The wizard asks how to find your form:
- Quick Setup offers presets for Elementor, Gravity Forms, Contact Form 7, HubSpot Forms, JotForm, Zoho Forms, GoHighLevel, WPForms, Ninja Forms, Formidable and Typeform, and fills in the identifier for you.
- Form Finder takes the address of the page your form is on, fetches it, and lists the forms it finds so you can pick one.
- Manual Setup lets you type the identifier yourself: an attribute (id, class, action, name, title or aria-label) and its value.
Then give the form a name and choose whether it applies to all your domains or to one of them. The last step lets you exclude fields by name. A form matches when the attribute you chose equals the value; for a class, any one of the element's classes may match.
Once you add a form, only configured forms are captured
The list starts as capture everything. As soon as it has one active form, the script captures only the forms on it, so add every form you want tracked.Keeping fields out of a lead
Two ways: list the field names in the wizard's Exclude fields step, or add data-lw-ignore="true" to the input in your HTML. A field marked either way is never captured. Password and payment fields need neither: a form that contains one is never read at all.
What becomes a lead
Every submission needs an email or a phone number. A name or a company on its own is not enough to reach anybody, so a submission carrying only those is not turned into a lead. Everything else the form sends is kept with the lead under Details.
The forms table
Each row shows the form's name, its identifier, the domain it applies to, how many fields are excluded, and whether it is active. From the row you can edit the form, pause or reactivate it, or delete it after confirming.